Music We Listen to While Designing

Every collection begins with an atmosphere before it becomes a product.

Music plays a huge role in shaping that feeling.

Sometimes it starts with soft synth sounds late at night in the studio. Sometimes with old French pop songs during summer afternoons. Sometimes something slower, heavier, more cinematic.

Music changes the rhythm of design in the same way colour does.

It influences proportions, textures, energy, and mood. A bag can feel sharper, softer, more relaxed, or more playful depending on the emotional tone surrounding its creation.

We are drawn to music that feels warm, hypnotic, emotional, and slightly nostalgic. Sounds that carry movement — something between city nights and coastal summers.

Designing is rarely only visual.

It is about building an entire atmosphere around an object.

A feeling people carry without immediately being able to explain why.